Michael Kors history and mission statement

 +Michael Kors  BORN IN LONG ISLAND AND IN COLLAGE STUDIED FASHION DESIGN ATT THE FASHION INSTITUTE OF TECHNOLOGY.AFTER HIS STUDIES HE BEGAN WORK ON A COLLECTION FOR THE VERY TRENDY AND RENOWNED BOUTIQUE LOTHARS. THE COLLECTION WAS A HUGE SUCCESS AND CAUGHT THE EYE OF THE PRESS.SOON HE HAD COLLECTION AT SALKS FITH AVENUE AND BERGDORF GOODMAN,WHICH ARE BOTH HIGH QUALITY DEPARTMENT STORES. IN JUNE OF 1999 HE RECEIVED THE MOST PRESTIGIOUS AWARD IN THE FASHION INDUSTRY,WHICH IS THE CFDA AWARD FOR WOMENS WEAR.
 THE FIRST  STORE  THAT HE OPENED WERE AT 974 MADISON AV IN NEW YORK CITY AND IT OPENED IN SEPTEMBER OF 2000.IN FEBRUARY OF 2002, HE DECIDED TO OPEN ANOTHER STORE IN TOKYO'S AYOMA DISTRICT. THE COMPANY OPENED ITS WEST COAST FLAGSHIP AT 360 NORTH RODEO DR, WHICH REVILED A NEW RETAIL FORMAT, WHICH GIVES CUSTOMERS THE ULTIMATE LUXURY SHOPPING EXPERIENCE .IN SEPTEMBER OF 2004 HE OPENED  THIRD COLLECTION BOUTIQUE IN THE UNITED STATES AT THE AMERICANA IN MANHASSET,NY.
  KORS OFTEN INCLUDES BOLD LINES AND BRIGHT COLOR WITH AN OFF SET OF WHITE. HE CREATES A GRACEFUL FLARE THAT CONTRIBUTES TO HIS PURELY RAVISHING COLLECTIONS.HIS SENSE OF STYLE IS IMPECCABLE AND PERHAPS THAT WHAT HAS CARRIED HIS CAREER TO THE HEIGHT IT IS SEEN AT TODAY.

THE MICHAEL KORS MISSION STATEMENT IS VERY SIMPLE AND HAS BEEN ACHIEVED IN MOST PEOPLES EYES. HE IS THE LEADING AMERICAN DESIGNER FOR LUXURY SPORTSWEAR.THE COMPANY'S HERITAGE IS ROOTED IN PRODUCING WOMEN'S READY TO WEAR THAT IS SLEEK,SEXY,SOPHISTICATED,GAPHIC, AMERICAN SPORTSWEAR.IT IS THEIR MISSION TO BRING THIS VISION AND LIFESTYLE TO WOMEN AND MEN AROUND THE WORLD WITH ALL THEIR PRODUCTS. HIS COMPANY  EMBRACES THE HIGHEST STANDARDS OF CREATIVITY,INTEGRITY,QUALITY.


SWOT ANALYSIS
    
STRENGTH ;

• THE CLOTHES HAVE BEEN FANCIED BY LADIES FOR THE PAST 30 YEARS
•  HOLLYWOOD FIL CELEBRITIES HAVE WORN MICHAEL KORS ON RED    CARPET
• HIS CLOTHES AND ACCESSORIES WERE SHOWN IN THE REALITY  TVSHOWS
•                    HIS THE YOUNGEST RECIPIENT EVER OF THE GEOFFREY BEENE LIFETIME ACHIEVEMENT AWARD AND EVEN BAGGED THE FRAGNANCE FOUNDATION'S FIF AWARD FOR LIFETIME ACHIEVEMENT

 WEAKNESS :

•                             THE BRAND BEING AMONG THE ELITE BRAND IS PRONE TOO RECESSION AND ECONOMIC

OPPORTUNITY :

•                                 VERY WELL- KNOWN BRAND IN US AND OTHER DEVELOPED CITIES
•                                  THE POSSITIVE AFFIRMATION FROM CONSUMERS HAS INFLUENCED DEMAND IN DOMESTIC MARKET AND THE NEIGHBORING COUNTRY.

THREATS :

•                      OTHER BRANDS OFFER MORE STYLE AND CUTS

 COMPETITORS :

•                                    COACH
•                                      RALPH LAUREN
•                                        KATE SPADE

INFORMATION ;(MKINFO, MKSTORY)